Offer swim lessons for adults

By Brian Bell January 23, 2014


Offer swim lessons for adults

Offer swim lessons for adults

Pool management may want to think about offering swim lessons for adults. Recreation Management magazine cited a Gallup study, which found that 39 percent of adults  were afraid to put their heads under water.

Additionally, 62 percent  were fearful of deep, open water. However, 41 percent of those polled stated that they would like to face and overcome these fears. You have the unique opportunity to help these individuals with your aquatic facility.

Understand the mentality
For those living in landlocked states or who simply didn’t learn to swim at a young age, the chance to take lessons may be seen as a missed opportunity. Many may have grown used to the idea of never knowing how to handle themselves in the water. However, pool management services know how important aquatic skills are.

Lifeguards are familiar with the sight of certain adult patrons never entering the water. These individuals may simply not want to get wet, but if it’s because they don’t know how to swim, they maybe missing out on the fun. Chances are, many of their friends are enjoying the activities in the pool.

Market accordingly
Simply advertising adult courses may not be enough. People may have already adjusted to a non-aquatic life. But this means missing out on the plethora of sports, such as surfing or even just walking into the ocean without fear.

Though there are many swimming classes for children, adults may not look into these sessions under the belief that adult-oriented courses aren’t offered. Increasing your efforts to publicize this feature could spark interest in adults around the community.

Working at a commercial pool means being aware of the many health benefits of swimming. Let non-swimming adults know all about these great effects. You could include pamphlets on other courses offered at your facility that may garner further interest – such as water polo or underwater hockey. Don’t stop with swim lessons for adults, encourage patron loyalty by offering more activities such as water aerobics once they’ve mastered the art of swimming. Additionally, inform swimmers of the benefits of physical therapy in the pool.

Regardless of how long your facility has been in the community, constant reminders of programs that your pool offers is the best way to ensure that the neighborhood knows what your site has. Additionally, new residents will be aware of your location right away and want to check it out.