Wintertime usually means decreased attendance for indoor pools, leaving pool management services with the task of brainstorming creative ideas to attract swimmers despite the cold weather. Managers can take advantage of their aquatic facilities by offering water aerobics courses.
Helping visitors stay healthy
Activities are high-energy during swimming season, with plenty of families bringing their children to pools. For many, the frigid temperatures of winter means winding down. Accommodate this mentality by hosting a variety of water aerobics courses. This exercise is not only low-key, but also boasts plenty of health benefits. According to the U.S. Centers for Disease Control and Prevention, water-based exercise can improve health, especially in individuals with chronic illnesses such as arthritis, diabetes and more. Additionally, people reported that they enjoyed exercising in water more than on land.
First, find a licensed water aerobics instructor and offer your facility to the individual. Then, work out the numbers and assess whether having these courses would drive interest and profit. If the scenario works out, propose a deal with the instructor and begin advertising locally. Place plenty of signs around the area, purchase an advertisement space in the local newspaper and post it on your webpage. Remember to highlight that participants don’t need to be expert swimmers, since the exercises will take place in the shallow end of the pool.
If your facility doesn’t usually see much winter attendance, you’ll want to adjust your pool maintenance accordingly. Highlight the importance of properly showering before entering the pool to help cut down on contaminants.
There are many types of water aerobic exercises that range in difficulty. If the first several courses prove successful, you can discuss having more difficult classes with the instructor. This will allow your venue to appeal to an even larger target audience. You can start off with the more popular courses geared towards pregnant women and senior citizens, and then progress to a younger demographic. Be sure to stress the unique difficulties of exercising in the water and how it can provide strength training that can’t be done on land.
If you’re unsure of any pool compliance laws in your area that may pertain to water aerobics classes, reach out to a local full-service pool company, where experts will be able to inform you of any regulations and provide advice on pool care for these courses.