About Ben Basch

Chief Development Officer, American Pool Enterprises, LLC

Explaining the 2021 National Lifeguard Shortage

It’s what one doesn’t see that makes all the difference. This year, it could be an empty lifeguard chair. To paraphrase Don Henley, summer’s in the air but something’s out of reach. Take a closer look at the waters and you’ll start to see the ripples take effect: A lifeguard shortage, exacerbated by the restrictions [...]

This Powerful Smart Pool Device Will Only Become More Popular With Time

The public went bonkers when the first iPhone came out in 2007 — that was 14 years ago. And here’s exactly what we went bonkers over: 3G Internet capability Multi-touch gestures Mobile Safari Web browser GPS maps powered by Google Maps HTML email Native YouTube viewing As you can see, we’ve come a long [...]

By |2021-05-24T13:53:26-04:00May 24th, 2021|News & Insights, Pool Maintenance & Service|

How to Reopen Your Pool & Amenities Safely For An Awesome Summer

With COVID-19 slowly easing its grip on the aquatics and fitness industries, many amenity providers are excited to begin reopening their facilities to eager tenants and guests. That being said, there are still several hurdles to climb before we can get our amenities back to operating at full capacity in a safe manner. If [...]

How to Reopen Your Pool in 2021

“The harder the winter, the harder the spring.” That adage holds true for reopening your pool, especially if you live someplace with hard winters, or closed your pool without a thorough winterization. Fresh challenges are emerging as communities that never opened in 2020, due to the pandemic, are facing two seasons [...]

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