About American Pool Southern New Jersey

Dan Lawler founded his first pool company in 1995 first named, Recreational Management Services (or RMS). In 2000, he decided to partner with American Pool to expand his resource base and grow his business. His decision to merge with American Pool Enterprises meant that Lawler could focus more on the day-to-day operations, which meant more time with customers and the pools he staffs, services and renovates.

Today, Lawler continues to service as the President of his location as well as an Executive Vice President for American Pool Enterprises.

Some Unique Qualities

We have a fully-staffed construction department available to make necessary repairs or renovations to your facility. Our staff has performed many major renovations and detailed service repairs. We also have a well-stocked warehouse of parts and supplies so that we can complete our work quickly.

As a pool management company, we focus on safety by employing certified Red Cross lifeguard instructors and independent safety auditors that monitor our facilities. A safety auditor will test lifeguard skills and the safety of your pool area.

Staff Highlights

Below is a list of our dedicated staff, their years with the company and some additional highlights.

Geoff Lawler
President, 15 years

Tracy Wittenberger
Administrative Director, 15 years

Kate Brown
Staffing Director, 10 years
Certified Pool Operator (CPO)

Richard Dillon
Construction & Service Director, 17 years
Certified Pool Operator (CPO), Certified Pool Technician (CPT)

Matthew McDonough
Regional Manager, 13 years
Certified Pool Operator (CPO)

Hank Ferris
Regional Manager, 12 years
Certified Pool Operator (CPO)

Kevin Karol
Regional Manager, 3 years
Certified Pool Operator (CPO)

Stephen Cosentino
Assistant Regional
Certified Pool Operator (CPO)

Alec Flemming
Service Technician, 5 years

Natalie Mshar
Customer Service Representative, 6 years