Our Southern New Jersey Staff
We have the dedication and drive.
employee since 2000
Geoff Lawler is currently the President of American Pool Southern New Jersey. He began his career in the pool industry in 2000 as a Regional Manager with Recreational Management Services where he excelled in his role. In 2008, Geoff accepted the position of President of American Pool Pennsylvania where he served for 7 years until returning to his roots in South Jersey. He is passionate about enriching the lives of his employees the opportunity to delight customers and pool patrons by providing a safe, fun and exceptional aquatic experience. Geoff’s enjoys the daily interaction with customers and team members and the fast-paced, competitive environment.
Geoff graduated from Connecticut College in 1997. When he’s not busy at work, he loves spending time with his wife Cheryl, daughter Olivia, sons Geoffrey, Austin and Ryan and dog Reggie. Geoff also enjoys playing ice hockey and is a lifelong enthusiast of the sport.
Construction & Service Director
Certified Pool Operator (CPO), Certified Pool Technician (CPT)
employee since 2001
Rich is the Service Director for American Pool Southern New Jersey and began his career with our company in 1997. Before his current career, he worked as a lifeguard and Construction Operations Manager in Philadelphia. He enjoys construction operations and working on pools. Rich is a certified service technician, pool operator, and lifeguard.
When he is not at work, he spends time with his six children. He also enjoys deer hunting and deep sea fishing. In addition to his career, Rich is also a volunteer firefighter and travel soccer coach for his children’s soccer team.
Director of Relations Operations
employee since 2015
Beth started her career with American Pool as the Commercial Accounts Executive. She was awarded the President’s Award in 2017 for her ambition and was promoted to Director of Relations Operations. Beth covers all aspects of retaining current clients and cultivates the growth of new customers. She oversees the daily operations of Staffing and Recruiting with a hands-on approach to finding the best lifeguards. Beth is a strong believer in the power of a positive attitude and teamwork, priding herself on always being available to her clients and co-workers.
Prior to working at American Pool, Beth was an accomplished Pastry Chef of 20+ years and proud alumni of both the Culinary Institute of America and Rowan University. She and her partner have two fantastic children, three lovable rescue pups and one granddog. In her spare time, Beth loves getting her hands dirty in the yard, followed by an afternoon of relaxing on her deck poolside with family and friends!
employee since 2005
Kate is currently the Director of Staffing and Recruiting at American Pool Southern New Jersey. She began working with our company in 2005 as seasonal office personnel. Her responsibilities include hiring, training, and managing lifeguard employees. She is currently Pool Operator certified.
In her free time, she enjoys spending time with her family and dogs. You can find her taking her Rottweiler puppy on long walks through the woods or at the beach. She wants to continue with college and earn her Bachelor’s degree while learning to speak Spanish fluently. She hopes to travel to Spain one day.
employee since 2016
Jenn is currently the Recruiting Director and has over 10 years of experience in recruiting and career services. She started her career with American Pool in the Philadelphia office and then transferred to the Southern New Jersey office. Her job duties include hiring and training lifeguard candidates, scheduling, and implementing recruitment strategies. Jenn looks forward to furthering her knowledge of the pool industry.
Outside of the office, Jenn is passionate about football and loves to watch her Eagles win. She also enjoys spends time with her daughter and family.
Assistant Staffer & Recruiter
employee since 2017
Jillian began working with American Pool in 2015 as a pool attendant and is currently an Assistant Staffer and Recruiter. Her current responsibilities include hiring, training, and generating schedules for lifeguards.
Jillian’s hobbies include, drawing, painting and taking part in any type of arts and crafts. When she is home you can find her curled up with her cat, Buddy. She is currently expecting a daughter and looks forward to being an amazing mother.
Certified Pool Operator (CPO)
employee since 2004
Stephen graduated from William Paterson with a degree in special education. He was a competitive swimmer for six years and started lifeguarding at the age of 15. Stephen started with American Pool in 2001 as a seasonal area supervisor and worked as a special education teacher during school the year.
Stephen continued as an area supervisor for twelve years until 2013 when he started full-time as an assistant regional. He moved up to regional manager in 2015 and became a regional director in 2019. Stephen holds instructor certifications in CPO, lifeguarding, CPR and first aid. He is a happy husband and father to three beautiful children. His favorite part of the job is building personal and productive relationships with his customers.
employee since 2002
Matt has been in the aquatics industry for 21 years. He began his career as a lifeguard while attending college and started his current job as Regional Manager in 2000. He is responsible for growing and managing the office. The fast-paced environment and new challenges every day are what Matt enjoys most about his job.
He is a certified lifeguard, is CPR certified and he holds a Certified Pool Operator license. In his spare time, he enjoys spending time with his wife, Jennifer and two children, Patrick and Kyle.
Certified Pool Operator (CPO)
employee since 2012
Kevin is a Regional Manager. He began his career at our company in 2006 as a lifeguard. While lifeguarding, he attended Temple University and holds a Bachelor of Arts degree in strategic organization and communications with a concentration in public communication. Currently, he is attending Widener Law to get his Juris Doctor degree.
employee since 2015
Joe started with American Pool in 2014 as an Area Supervisor and was certified as a Pool Operator in 2017. In 2019, Joe was promoted to a Regional Manager with strengths in customer relations and pool operations. He has a thirst to continue leaning and most recently was certified as an Advanced Service Technician.
employee since 2015
Jeff began his career at American Pool in 2013 as a seasonal lifeguard. By 2014, Jeff moved into the position of Area Supervisor working closely with various properties, property managers, and overseeing lifeguards. In January 2019, he was promoted to a Regional manager.
For much of his career, Jeff worked in retail advertising as a creative director and has a multidisciplinary background in management, marketing, advertising, and graphic design. After leaving the newspaper world, Jeff started a promotional advertising company which he sold in 2012 as he began working in special education. Jeff graduated from Ocean County College with an Associate’s of Science degree in Business & Marketing, and Kean University with a Bachelor of Arts degree in English.
Jeff is a native to the Jersey Shore. When he is not at a pool, he can be found at the beach. He enjoys creating art, listening to live music, long distance running, and summer barbecues with the family.
Assistant Regional Manager
employee since 2018
Kevin started with American pool in 2018 and is currently an assistant regional manager. He is a certified Ellis & Associates lifeguard instructor, Red Cross lifeguard instructor and a certified pool operator. Kevin loves being able to work outside by the pools during the summer and meeting new people.
employee since 1999
Tracy is currently the Administrative Director. She began her career in the pool industry in 1999. She holds an Associate’s degree in applied science-business management, a Bachelor of Science degree in Business Management and Finance and is a Notary Republic for the state of New Jersey. She enjoys the people she works with and enjoys working independently.
employee since 2009
Natalie has been in her role as the Administrative Assistant and Customer Service Representative for American Pool Southern New Jersey for ten years. Before joining our company in 2009, she worked for a family-owned pizzeria, she excelled as a full-time bank teller and interacted with customers for a car dealership. When she’s not working, she enjoys spending her free time outdoors. Her favorite outdoor activities are camping and boating.
employee since 2009
Alec is currently a Service Technician. In 2009, he began his career in the aquatics industry as a pool cleaner. He is responsible for installing, repairing, replacing and maintaining all pool related equipment to keep the pool functioning properly. Alec holds a Bachelor of Science degree in business administration specializing in sports management from Western New England University.