The Amenity Collective, through its subsidiary American Pool, has acquired Blue Water Pools & Spas, the premier residential full service pool maintenance company in the greater Jacksonville, FL metropolitan area. 


Vic Valentine, President of American Pool Residential Aquatics noted – “Jeff Mease, Founder and President of Blue Water Pools & Spas, has done a tremendous job delivering quality services to residential pool owners in Jacksonville, Florida. We are thrilled to add Jeff and his great team to the American Pool family. Jeff is a wonderful manager and motivator of his own people and that’s reflected in the great loyalty they’ve created with their customers. We look forward to providing Jeff with the support he needs to continue to grow and prosper.”


Blue Water Pools & Spas has been delivering residential pool service, repairs and maintenance since 2012, when the company started serving a small route of 26 accounts. In less than 10 years the company has grown to be one of the largest full service pool maintenance providers in the Jacksonville area. Jeff Mease, the company’s President has a diverse background with an MBA in organizational management, but also has experience as a Marine Biologist, SCUBA Instructor and a Science Instructor in the Galapagos Islands. Jeff’s relationship management skills and his focus on serving people is a unique combination that has contributed to Blue Water Pools success in a very competitive industry. 


Jeff Mease reiterated his mantra, “Take care of your employees first. If you do, they will take care of the customers and the customers will take care of the business. We strive to be the best at whatever we do. When we do that, success follows. I’m very excited to be part of the larger American Pool and Amenity Collective family. It’s a great fit for our future.”


About The Amenity Collective (TAC): TAC is the parent organization for LIVunLtd, LIV North, American Pool and Heartline Fitness, providing every facet of lifestyle amenity services related to concierge, aquatics, fitness and wellness services across the U.S. and Canada. The Amenity Collective offers an array of customizable services, all under one roof. For more information, visit