American Pool Acquires Swim Club Management Group

The Amenity Collective, through its subsidiary American Pool, has acquired Swim Club Management Group, bringing the North Carolina based company into the nationwide American Pool family of companies.

Mitch Friedlander, CEO of The Amenity Collective, the lead organization of American Pool, made the proud announcement – “We are thrilled to have Swim Club Management Group, Inc. (SCMG) join our American Pool team of full service pool management providers. Brian Sheehan (CEO, SCMG) and Brent Welch’s (COO, SCMG) leadership and team of people are simply outstanding. The quality of their work and their reputation for excellence puts all of us in a great position to further expand our presence in the southeastern United States. It is very apparent to me that these are two compatible companies with the common goal of building a national footprint with an array of services that cannot be matched by our competitors.”

Swim Club Management Group, Inc. (SCMG) is the leading service provider of swim club management services in the Carolinas and Virginia. Current offices are in Charlotte, Asheville and Raleigh, NC, as well as Richmond, VA. Since its founding 15 years ago, SCMG has established itself as a leader in the Aquatics industry. With a long track record providing complete facility and pool management services, lifeguard support and design/build capabilities, this acquisition continues to widen the gap between American Pool and all other aquatic service providers.

“This is a great opportunity to bring our people together and build an organization that is second to none. At Swim Club Management Group, we put a very high value on our service and our relationships with our clients. The people at American Pool (part of The Amenity Collective) clearly have that same focus. It is a perfect fit and we can’t wait to work together. Our sharing of resources is going to create a very formidable team of professionals,” says Brian Sheehan, CEO of the Swim Club Management Group.