American Pool Moves All Lifeguard Training and Licensing to Ellis & Associates

NEW YORK, NY — American Pool, a wholly owned subsidiary of The Amenity Collective, has moved all lifeguard training and licensing nationwide to Ellis & Associates (E&A), the recognized world leader in aquatic safety since 1983. This change is effective immediately. Dan Lawler, President of American Pool Commercial Aquatics, was adamant about his desire to [...]

American Pool expands U.S. presence with acquisition of Swim Club Management Group

The Amenity Collective, through its subsidiary American Pool, has acquired Swim Club Management Group, bringing the North Carolina based company into the nationwide American Pool family of companies. Mitch Friedlander, CEO of The Amenity Collective, the parent organization of American Pool, made the proud announcement - “We are thrilled to have Swim Club Management Group, [...]

By |2021-01-05T21:58:57-05:00January 5th, 2021|American Pool News, News & Insights, North Carolina|

A Behind-the-Scenes Look at Swimming Pool Management

Even when the pool season starts to slow down, we’re working year-round to ensure your pool’s success. That’s because it takes 365 days to pull off a great pool season; whether that’s for the summer, or even longer in hotter climates and indoor facilities.  We take a holistic approach toward swimming pool management, which means [...]

Why You Should Shock Your Pool Regularly

Your commercial pool’s chlorinating system works hard to keep the water clean, but it can only do so much. That’s why shocking your pool should be less of an emergency maintenance service and more of an inevitable part of your sanitizing program. Your pool’s swim may not be as safe as you think if [...]

American Pools Welcomes Vic Valentine, President of Residential Aquatics

American Pool has always strived to provide better and more services to its customers. That’s why we’re pleased to announce that Vic Valentine will be our new Head of Residential Aquatics beginning Aug. 3. As Head of Residential Aquatics, Valentine will oversee over 10,000 residential pool operations and counting nationwide. Since 1984, American Pool’s high [...]

By |2020-08-03T14:07:00-04:00August 3rd, 2020|News & Insights|

5 Ways to Save More Energy for Your Swimming Pool

Nobody wants a green pool — unless you’re referring to energy efficiency. If that’s the case, then you’re reading the right blog! Reducing energy usage has become a big focus for the industry, but that doesn’t mean you need an extra arm and leg to make it affordable. Here are some simple ways for your [...]

American Pool Spotlight: Our 2019 Leadership Award Winners

Presidents Award We are proud to announce that our 2019 President’s Award goes to Phil Carter from American Pool Maryland. Each year our organization recognizes excellence through our Corporate Awards program and the President’s Award is the highest distinction of the program.  The President’s Award began in 1998 as a way to acknowledge staff members [...]

By |2020-03-09T15:28:20-04:00March 9th, 2020|American Pool News, News & Insights, Uncategorized|

2019 Driver’s Meeting | Entering the New Year With 2020 Vision

In January of 2020, our American Pool leaders gathered in Atlantic City, NJ for the annual Driver’s Meeting. Each year, our leaders join forces during a two-day conference to discuss the previous year’s accomplishments and challenges. Now that American Pool and affiliates have been organized under The Amenity Collective, the meeting had a more holistic [...]

By |2020-02-27T17:53:22-05:00March 2nd, 2020|American Pool News, News & Insights, Uncategorized|

American Pool Enterprises, LLC Is a Partner Under the Amenity Collective

We have some exciting news about a recent behind-the-scenes change in our organization. As a forward-thinking company, we not only pay attention to the needs of our clients today but also our opportunity to better serve them in the future. This is the mindset that continues to create advantages and opportunities for all of us [...]

By |2020-06-16T20:36:36-04:00February 24th, 2020|American Pool News, News & Insights, Uncategorized|

American Pool Takes on the Polar Bear Plunge

On January 24, 2020, American Pool Maryland braved the frigid waters of the Chesapeake Bay in support of Special Olympics Maryland with the annual Polar Bear Plunge. Each year, the Polar Bear Plunge event raises money in support of the 8,033+ athletes of Special Olympics Maryland. By participating in the plunge, the proceeds raised support [...]

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